The word has different meanings for different industries. Mental health marketing, while similar in principal to other industries, is quite unique. Successful programs take into account the total experience of the potential client seeking services and all of the touch points of the client all the way through their second appointment. Unique? Yes. We think deeply about what causes a client to get help and what it takes to get them to return and complete their journey. Marketing in mental health is much more than getting clients. It is also about helping clients stay in therapy long enough to reach their treatment goals.
We’re tempted to show off the programs we have created. We have many great success stories to tell. Yet, we know that every situation is unique. Our past successes are only the platform from which we create our next innovation. While there are principles that apply to all good mental health marketing, each scenario deserves a fresh idea.